Video games are the best
new way to advertise.
GE, BMW, Chrysler, Sprint,
Nike, Pepsi, General Motors,
IBM, and many others now use
online games to advertise.
Read More ... Invasion of the Video Game Ads
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The fictional landscapes of video games are increasingly being dotted with product placements, pitching everything from athletic shoes to movies. And that's not all - advertisers will soon be able to update the ads over the Internet whenever they want, long after the games are sold. Read More...
A soon-to-be-released Gartner report is predicting that "advergaming"- simply defined as games that incorporate marketing content-is set to surge in the months ahead. The report, previewed at last week's Consumer Electronics Show in Las Vegas, suggests that these games help increase brand and product awareness, customer loyalty, and time spent at an advertiser's web site more effectively than other online marketing devices and programs. Read More....
Advergames can reinforce a brand image, build a database of information about its users, directly target the market they want to hit -- all very inexpensively when compared to what it costs to advertise in other media. That's one of the reasons they've taken off since being introduced in the late 1990s. Read More...
Schelley Olhava, gaming analyst for research firm IDC, sums it up: "If gamers spend several hours on average playing games on your site that brings a lot of value to you, and it enables you to get more advertising dollars." The average user at Gamesville spends in excess of 200 minutes a month at the site, according to Christopher Cummings, Terra Lycos's senior content manager for global games. Read More...
According to the Interactive Digital Software Association, the number of users of online gaming sites is growing 12 to 15 percent per month, and some 111 million people will play online games by 2005. Read More...
"You have to understand, there is something about this game, something that grabs hold of you and won't let you go," says Jackson. "I stopped trying to figure it out a while ago," happy instead to play in ignorant bliss. Read More...
In response, major U.S. advertisers are, one by one, discovering a new approach to Internet marketing. If your spellchecker is not already saturated with buzz words coined in the Internet era, it's time to add this new term: advergaming. Read More...
The Internet houses some fantastic PC games that are free to download and play — if you know where to look. Called "freeware," these games are full, unrestricted versions, so there are no limitations on game-play and length or nagging registration screens as seen in try-before-you-buy "shareware" titles. Read More...
Call it a promising outlook for the state of hand-eye coordination. A new report from interactive entertainment research firm DFC Intelligence predicts that the worldwide online gaming market is poised to hit $9.8 billion in 2009--up 410 percent over the 2003 revenue of $1.9 billion. Read More...
Meet the people who made eGolf advertising the established and successful company it is today.
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